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Firmware Update

Hasselblad is now Owned by DJI

DJI and Hassy

I was holding this news back for final confirmations, but today I have decided to publish it.

Yes, it’s true that a drone maker company from China now owns a majority share in Hasselblad. Yes, we are talking to same Swedish company Hasselblad which was best known for the medium-format cameras it produced since World War II.

You may also know that but Hasselblad was the first camera to land on moon and almost all the still photographs taken during these missions used customized Hasselblad cameras.

But the major fallback started when Hasselblad started re-branding Sony cameras and Lunar was the live example.

On July of 2016 Hasselblad teamed up with DJI for Arieal Photography package and announced A5D camera paired with DJI M600 to capture never before aerial shots.

On June 2016 Hasselblad Announced  a light-weight and compact Medium format mirrorless camera Hasselblad X1D – World First Mirrorless Camera with 50 MP Medium Format Sensor.

The According to Hasselblad UK Manager they received 30,000 worldwide pre-orders expecting only 3,000. So, the X1D camera was playing a major role for the comeback of Hasselblad.

DJI is a aggressive company and we hope and expect new era of Medium Format camera as well as small Medium Format Drones in near future.


A5D and DJI M600 - Aerial Photography Package From Hasselblad

Hasselblad A5D image

Hasselblad now teamed up with DJI for Arieal Photography package.

The DJI and Hasselblad announced aerial Photography package for professional shooters. The Hasselblad A5D camera paired with DJI M600 to capture never before aerial shots.

The A5D camera is first consumer aerial camera from Hasselblad announced June 05, 2016. The camera available with three different sensors 40MP, 50MP, and 60MP. The sensor are capable to record 14 stops of dynamic range and can store images on CF cards or on external storage.

One of the most attractive feature of the camera it can synchronize with 8 other A5D camera and capture exposures with 20 μs of each other, making the photos easier to stitch afterward.

Flying hasselblad camera drone image

The DJI M600 cost is approx $4599 and it can uplift one unit of A5D camera without an issue. The Drone features 6 intelligent batteries for longer power-supply, the A3 flight controller, the Lightbridge 2 transmission system, powerful app control for you mobile device to control the drone from a distance.

The pricing information is not available yet, we will update you soon as we get any new information.

Continue reading A5D and DJI M600 – Aerial Photography Package From Hasselblad

Olympus E-M1 II Tit-Bits


In a recent leaked info via rumormill, we came to know that the upcoming Olympus Mark II camera will have Dual SD card slot, we already have a rumored specification of the upcoming camera take a look below

  1. EM1 Mk2 is definitely going to be launched at Photokina / September 2016 [Confirmed]
  2. Advanced High Resolution mode [Confirmed]
  3.  4K Video [Confirmed]
  4. New AF System dictated for Sports shooting / professional use
  5. New viewfinder
  6. Better Image Stabilization mode
  7. Big improvements in core specification compared to current E-M1 models
  8. Dual SD Card Slot [New]
  9. Price will remain same as E-M1

We will update you soon as we get any new information related to Olympus E-M1 II camera. Follow Olympus E-M1 Mark II camera at Facebook

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Hasselblad - More Surprises at Photokina 2016


Back on April in an interview Hasselblad  hinted us that they are planning to announce new camera soon. Now if we look at lines of interview by WEXgraphics, we can see the hidden msg 😉 – More Surprises coming at Photokina 2016. That clearly indicates that Hassy is ready to announce interesting products in near future.

Q. Is this camera designed by or in collaboration with Fuji?
A. We have a fantastic relationship with Fuji, but this product has been completely designed, conceptualised and manufactured here in Sweden and assembled in Japan by Nittoh. Fuji has absolutely nothing to do with it

Q. Why is the price so low compared to other medium-format bodies?
A. The H camera is a modular concept, an established system that is for users that want to continually upgrade. Being mirrorless there is a price difference but we haven’t cut costs. We would like to reach more people

Q. Who is this camera aimed at?
A. It’s aimed at existing customers. But at the same time, we see the advanced amateurs as well as professionals who may want to upgrade to medium format coming to this camera

Q. How good are the new lenses?
A. These new XCD lenses have the same performance level as all of the H lenses, they are spectacular

Q. Anything for later in the year?
A. There’s more to come, but this is a milestone and a new path. But there will be more surprises at Photokina

Hasselblad X1D Medium Format Camera Hands-On Video


Hasselblad X1D allow you to take your medium-format camera anywhere you want. The camera features massive 50MP CMOS sensor and wide dynamic range of up to 14 stops along with vivid 16-bit color depth. You can see the announcement article here and Image Comparison here

First Hands-on video of the Hasselblad X1D Medium Format Camera surfaced over the web today via Verge website.

Hasselblad X1D vs. Nikon D800E vs Leica SL vs. Fuji X-pro 2 - Image Size Comparison

The recently announced Hasselblad X1D camera features High quality Sony sensor, new menu navigation system with full touch control and a ultra-compact & portable design. Take a look at the size comparison of Hasselblad X1D vs Leica Fullframe mirrorless vs Fuji X-Pro 2 vs Nikon D800E

Hasselblad X1D vs. Nikon D800E vs Leica SL vs. Fuji X-pro 2 – Image Size Comparison

Hasselblad X1D vs Nikon D800E

Hasselblad vs Nikon D800E

The Hasselblad X1D vs Nikon D800E – If we look at both the camera it is very clear that Hasselblad X1D camera is not bigger than Nikon D800E, but at the same time if you look at the sensor size and dramatically larger lens-mount ring of X1D you can imagine the amount of effort Hasselblad team added to this project to make the system size portable, light weight and compact.


Hasselblad X1D vs Fuji X-Pro2

Hasselblad vs Fujifilm X-Pro2

The difference in sensor size and body size of both the camera does look in proportion ?  Fuji need to do some R&D in reducing the body fat of camera body 🙂

Hasselblad X1D vs Leica SL


And finally Leica killer has arrived ? – Both, Leica and Hasselblad strike a very specific market of pro-photographers with pocket full of cash. But I think a large number of Leica users including Steve Huff will going to try hands on X1D. The Hasselblad X1D is a perfect machine with High quality Sony MF sensor inside it, that will sure going to surpass the performance of Leica fullframe mirrorless cameras.

Hasselblad X1D - World First Mirrorless Camera with 50 MP Medium Format Sensor

Hasselblad mirrorless medium format

Today Hasselblad finally revealed its X1D mirrorless camera today, the camera features 50 Megapixel Medium format sensor and ISO range upto 25600.  The camera also features dust and weather resistant body and instead of announcing new flash range they made Hotshoe compatible with the existing Nikon flashes / Speedlights.

Two new lenses also announced with the system, 45mm F3.5 and 90mm F4.5 and more lenses are coming shortly , we expect a bunch of new lenses is coming at Photokina 2016. All the existing Hasselblad lenses are usable with the help of a external adapter.

Continue reading Hasselblad X1D – World First Mirrorless Camera with 50 MP Medium Format Sensor